We always enjoy talking about brands, so we were very excited to get the opportunity to talk a little at Hyper Island. This week Anna traveled all to way to Karlskrona and Limor joined her the next day at Telefonplan. To give some insights in brand design to the digital media students. Our main message? Make design that matters!!! We talked about all the elements that make a brand so recognizable such as logo, color, sound and smell. But most important we discussed the benefit of a strong concept behind your design. Knowing your target audience, and understanding the benefit of choosing the right medium (which isn’t always digital :)). It was great fun to share our thoughts with the students who challenged us with some very good questions and gave great ideas. This time we don’t share the presentation, but some images of our day….

@ Hyper Island Karlskrona

@ Hyper Island Telefonplan

Students sharing their ideas in the group excersize