Author Archives:
The Stationery Effect
Stationery has always been a much loved touchpoint in the eyes of both designers (us included) and those who buy design. Much loved? Yes. Important? Sometimes.
With the exception of consulting organizations, stationery only amounts to a fraction of the total experience of the brand. It might not even be more important than the tiles in [...]
Colour me black
When a brand uses colour consistently, it helps us perceive and remember information easily. It is a great tool for creating brand recognition, association and loyalty. Colours create emotions – instantly and strongly; an effect that is often exploited in branding. A colour can make or break your brand, launch and/or expansion. It can differentiate [...]
Images of a service company
We live in a visual culture where images play an ever greater role. Unique imagery is therefore a tactical aid in helping people associate values with a brand. And the fact that 75% of all our sensory receptors are to be found in our eyes heightens the importance of unique imagery even more.
When service companies [...]
The brand-building office of the future
There are several parallel megatrends speeding up the development of yet another new generation of office environments – digitization, globalization, diversity, sustainability and a generation of people born in the 80s and 90s are all demanding a completely different freer type of workplace.
Last week we were at a workshop arranged by the Swiss company Vitra, [...]
Visionen färgar grå vardag
Vardagen kan ibland uppfattas som grå, trist och oinspirerande. När ett varumärke ska handskas med vardagen så blir det ofta ett liknande resultat. Oinspirerande lösningar utan hjärta och ibland till och med utan hjärna. Varumärkets vardag kan bestå av fakturor, manualer, PPT-mallar, e-mailsignaturer och elände. Långt från den festliga reklamkampanjen eller det pampiga eventet.
Men här [...]
Missade du våra frukostseminarier?
Här får du en andra chans. Efter varje seminarie så brukar vi summera våra insikter i ett så kallat White paper. Själva finessen är att det inte brukar ta längre än tio minuter att läsa. Så om du vill läsa mer om vår syn på “Varumärkesbyggande miljöer”, “Framtidens varumärkesbyggande” eller “Effektiv varumärkesmätning” klicka här.
