Author Archives:
On the move again in a historical environment
In February 2012, we are opening another SATS in the historical Spårvagnshallarna, the former tram depot on Birger Jarlsgatan. Since the Stockholm trams stopped running in 1967, the building has been used as a museum and offices. In February, it will be brought to life again as a fitness centre, with a new identity and [...]
Alexandra — our new brand lawyer
We are strengthening our Legal Department with the arrival of Alexandra who is particularly focused on intellectual property, media law and settlement of disputes. Alexandra received her law degree at Uppsala University and also studied business administration at Boston College. Her most recent position was at the law firm Danowsky & Partners where she worked [...]
The value of values
Values, or brand values, are among the most important features of a brand, for both authorities and commercial organizations.
Our values do not only allow us to fulfil our promises to our stakeholders, but they also lay the foundations for a cultural shift in a positive direction. They allow us to be an attractive employer [...]
Déjà vu for Halens
We proudly announce that Halens is no. 1 on Internetworld’s 2011 list of Sweden’s top 100 sites once again. Just like last year. We worked together with Halens as they transformed from traditional mail order into e-commerce, and developed their new brand platform and visual identity. Hopefully we will repost this message a third time [...]
A new school on the block
Yesterday we launched a new website for Praktiska. The website is the latest new feature in an ongoing branding process. The process has included a new visual identity and naming strategy, message platform, tonality and a strategy for web and social media. And there is more in the making…
Praktiska is a high school with its [...]
A newly arrived CFO
Jörgen previously held a position within finance at KF Media, working with the publisher Norstedts and the book seller Akademibokhandeln. Prior to that, he gained experience from the world of IT and banking, both locally and internationally. With a degree from the Stockholm School of Economics under his belt, he is now ready to [...]
