Author Archives: Essen

Everything you didn’t know about a Master’s Degree

What is a Master’s Degree, what do you gain by having one and why should you take one at Gothenburg University? Right now, together with Gothenburg University, we are doing some analysis and communication work to enhance the university’s communication of their Master programmes. So in future both you and I will know why the [...]

We welcome Anton!

We are expecting to be working in top gear this autumn, so we’ve got some reinforcement in the form of Anton Gårdsäter. Anton has just come from Henrik Nygren Design, where he’s been working for five years with customers like Moderna Museet and Spendrups. He studied at Beckmans College of Design and has done freelance [...]

We have tagged St Erik’s Bridge

The SATS Training Centre at St Erik’s Bridge is located in fine old premises. The building was originally constructed as a sports palace in 1929-1930 with swimming pools, tennis courts and gymnasiums. It was then taken over by Polar Studios, where ABBA recorded most of their albums, before SATS finally moved in.
Prior to the [...]

Summer and…

Now it’s holiday time again, but we’ve still got lots to do. During the summer we’ll be getting to grips with some new assignments for – without naming any names – an optician chain, a management consultant, a pension insurance company and a training company. Apart from this, it’s still full speed ahead for our [...]

Trademark cooperation unlimited

Co-branding is difficult, but it can have a positive effect if it is done in the right way, with both parties coming out as big winners. Margareta van den Bosch, who is on our Board, had a discussion with us this morning on the experiences of H&M’s designer collaborations.
H&M very successfully teamed up with great [...]

A new assignment for old languages

In Sweden we have five national minorities: Jews, Roma, Sami (who are also an indigenous people), Sweden Finns and Torne Valley Finns. Their language and culture is part of Swedish society and our common cultural inheritance – something that must be protected.
To strengthen the rights of the minorities, a new law was passed on [...]