Since spring 2008 we have been extremely busy evaluating the brand portfolio of the Norstedts publishing group, developing a new brand strategy and developing a new identity. Our work is now starting to take shape. Our new strategy means focusing on two brands – Norstedts and Rabén & Sjögren – and that the readers’ experiences should have a central position. Norstedts have an adult readership, while Rabén & Sjögren’s readers are made up of children and young people.
In the visual identity, we wanted to preserve the publishing house’s long history, but at the same time give it a new twist. The design is strongly inspired by what is perhaps the company’s most well-known product: the striped dictionary. We have also produced a broad palette of colours, modernized the logotype and further developed Norstedts’ own Titling font.
Apart from strategy and creative work, we have also helped Norstedts with both gaining in-company acceptance for the new strategy and implementing it, which are quite significant parts of a project where five brands are to become two.
