Swedbank, which was previously called FöreningsSparbanken, is one of the leading Nordic-Baltic bank groups with 8.7 million private customers and almost half a million corporate customers in Sweden, Estonia, Latvia and Lithuania. In September 2005, we were commissioned to develop an internationally viable brand platform for the group. The assignment resulted in the new brand name Swedbank.
We have been entrusted as Swedbank’s brand agency to carry out the task throughout the whole process and have developed the brand name, its strategy, positioning and design which we are now helping them to implement. The position of the brand, to be a leading provider of service, permeates the bank’s strategic development and is an important instrument for the future work of the Swedbank Group.
The board of directors and the management of the Swedbank Group have been greatly committed in all the work we have carried out throughout the development process. This has been extremely important, as obtaining support at all levels is essential in companies as big as Swedbank.
