Our world is becoming more and more complex. Services and products are becoming more and more difficult to understand, buy and use. How many of us actually completely understand our mobile phones or digital cameras? This is even more acute in the IT area. IT jargon and a continuing stream of new phenomena make it difficult for both purchasers and users to keep up. This complex reality places great demands on the IT service company Tieto to create added value and to stick out from all the competitors.
These insights were extremely important when together with Tieto we created their new brand. The solution is simple: Tieto should be easy to work with, they should reduce the complex aspects in order to focus on what is relevant for their customers, and the company should create solutions that really work in the customer’s digital reality.
This assignment has made us Tieto’s main bureau and we have worked with the development of all the components of the brand, from strategy to experience through all the channels of the brand. By means of a new brand platform, visual identity, tonality and communication that permeates the whole organization, Tieto’s new business strategy will have increased impact in all of their 30 markets.
