We started cooperating with Vattenfall back in 2000, when Vattenfall was about to embark on international expansion. The foundations of the brand were laid during 2002, and since then we have helped them to implement it internationally in several countries including Germany, Finland, Denmark and Poland with great success.
During 2007, the international realization of Vattenfall’s brand platform in all its markets has reached its final phase, and with very good results. During this period, Vattenfall’s employees have increased from 8,000 to 32,000, and it has increased its turnover from 32,000 MSEK to 135,000 MSEK.
The fact that the Vattenfall brand has been well implemented in all the markets isn’t something that we have guessed – we have carried out several brand audits and all of them tell us that this is clearly the case.
