We are sad to say goodbye to our CEO Charlotte Laike. During her three years with us, she has taken Essen to a new level, culminating 2011 with a dynamic and cohesive team of 40 people passionate about branding. At the same time we’re exited and proud to see her become Head of Strategy and Corporate Development at Nordea and wish her all the luck in the world. We are also proud to announce our new CEO Alex Holmén, who is a Graduate Economist from the University of Gothenburg School of Economics and has been a strategist at Essen since 2010 and part of the management team since 2011.
Until today it has only been possible to register a domain name within a certain number of Top Level Domains (TLD) such as: .com, .org, .se etc. As the result of long and intense discussions, from today and for the next three months it will be possible to register nearly any word, generic term or brand as a new TLD.
The new system, while offering exciting opportunities, imposes considerable responsibilities on those who choose to register. Registering a generic term or your own brand as a TLD means that you will be running your own registry business and controlling the second-level domains sorted under your specific TLD. The application process is enormous and requires large investments e.g. application fee 185 000 USD, yearly fee 25 000 USD.
It is still uncertain whether this is going to be a success or not, and to what extent the growing number of new TLDs might create confusion for Internet users. If you want to learn more about the new system or find out how to prevent your brand from ending up as someone else’s TLD, please contact one of our legal experts at legal@essen.se or call +46 8 503 001 00.
We welcome 2012 and Felicia, our new Brand Strategist. After completing her studies in Media and Communication at Södertörn University in Stockholm, Felicia was active for four years at Henrik Nygren Design.
We are really quite fed up with all the forecasts for 2012. We feel energized and optimistic for a great and progressive 2012. So, from the bottom of our hearts, we would like to wish you a big and fuzzy Merry Christmas and an Optimistic New Year!
We are strengthening our Legal Department with the arrival of Alexandra who is particularly focused on intellectual property, media law and settlement of disputes. Alexandra received her law degree at Uppsala University and also studied business administration at Boston College. Her most recent position was at the law firm Danowsky & Partners where she worked as a legal advisor for three years.
We proudly announce that Halens is no. 1 on Internetworld’s 2011 list of Sweden’s top 100 sites once again. Just like last year. We worked together with Halens as they transformed from traditional mail order into e-commerce, and developed their new brand platform and visual identity. Hopefully we will repost this message a third time in a row next year.
