Jörgen previously held a position within finance at KF Media, working with the publisher Norstedts and the book seller Akademibokhandeln. Prior to that, he gained experience from the world of IT and banking, both locally and internationally. With a degree from the Stockholm School of Economics under his belt, he is now ready to support our future business.
Making a summary is not always a good idea for a book, but against all the odds we’ve given it a shot.
In our book, we have tried to touch upon the fundamentals of strong and narrative brand building in a way we hope you will find entertaining. Although the book was launched at last week’s party, you can get your copy by simply emailing us at info@essen.se with your delivery and billing address. The price is 270 SEK incl. postage. Enjoy!
Last week we physically framed the past twenty years by having a bash at our office with friends, clients and colleagues – former, present and new ones. And what a 20 years it has been! It was Richard von Essen who back in 1991 started Essen International, and by doing this he founded branding in the Nordic region. A few revolutions later, both digital and analog, there are 40 creatives, strategists and lawyers here still carrying Richard’s flag. But we are still far from done. So let’s go full speed ahead and without fear into the next 20. Buckle up!
If you missed out on the party, you can still experience some of it here…
We would like to welcome Patricia and Kajsa, who will be getting some practical experience with us this autumn. Patricia took her B.A. degree in Marketing at the Stockholm School of Economics last spring, and has already been working with Saatchi & Saatchi’s planner team during the summer. Kajsa graduated from Lundsberg School one year ago, and has since then been studying psychology and languages in London and New York.
What is a Master’s Degree, what do you gain by having one and why should you take one at Gothenburg University? Right now, together with Gothenburg University, we are doing some analysis and communication work to enhance the university’s communication of their Master programmes. So in future both you and I will know why the combination Master’s Degree and Gothenburg University is a winning concept.
The launching of new top domains is an unusual event, but now the new domain .xxx has arrived. This new top domain is aimed exclusively at “the adult entertainment industry”, porn in other words. Sadly, this piece of news may affect your brand name.
In this case, the good news is that there are rules to help trademark holders block others from registering an xxx domain corresponding to their trademarks. But time is running out.
Our recommendation is that to be safe you should block your most important trademarks if you can. Feel free to contact one of our legal experts at legal@essen.se or call +46 8 503 001 00 if you need further information or would like to apply to have your trademarks blocked.
