Yesterday we launched a new website for Praktiska. The website is the latest new feature in an ongoing branding process. The process has included a new visual identity and naming strategy, message platform, tonality and a strategy for web and social media. And there is more in the making…

Praktiska is a high school with its sights set on working life. The school attracts students aiming for a job right after graduation, since the programmes it offers are a combination of school studies and pratical experience at the workplace.

What we express on the website and through Praktiska’s visual identity is a strong focus on jobs, the practical touch and the friendly atmosphere of the small schools located all over Sweden.