Three floors with the latest in fitness gear. Hot MOJO Group X. A fresh food concept. Focus on Personal Training. Together with SATS we went all out when transforming the former tram depot that’s located in the centre of Stockholm. Our aim was to maximize the SATS identity without destroying the historical premises. Come and visit to find out whether we blew it or not.
Book your favourite classes. Follow up your statistics. Experience Group X classes and get inspired on the new SATS website, developed by our friends at Doberman. If you are on the move, use the iPhone and Android app, instead. See you there, or at the gym.
In February 2012, we are opening another SATS in the historical Spårvagnshallarna, the former tram depot on Birger Jarlsgatan. Since the Stockholm trams stopped running in 1967, the building has been used as a museum and offices. In February, it will be brought to life again as a fitness centre, with a new identity and retail concept. Get ready to start sweating, as you won´t find a more charming place to keep your new year’s resolution.
Winter is round the corner in the Nordic region. Darkness and despair await. But there is hope. We’ve teamed up with the fitness chain SATS and developed their product line to keep you inspired even in seasons when you´d rather stay in bed. A new bag, towel or bottle in your favourite colour is at least a start. Stay put on our news feed for more updates about the roll-out of the new SATS identity.
The SATS Training Centre at St Erik’s Bridge is located in fine old premises. The building was originally constructed as a sports palace in 1929-1930 with swimming pools, tennis courts and gymnasiums. It was then taken over by Polar Studios, where ABBA recorded most of their albums, before SATS finally moved in.
Prior to the opening, we have been working with Puppet, one of Sweden’s most renowned graffiti artists. He has been given a free hand to interpret the meeting between the past and the present, and the common denominators music and movement. The colours and forms have been inspired by SATS’s new visual identity.
We warmly recommend a training session here to do the work of art justice!
This weekend, the annual Göteborgsvarvet Half Marathon took place. 50,000 runners ran 21 km, cheered on enthusiastically by the rest of Gothenburg. Instructors from SATS took care of the warm-up and gave the runners a boost with drinks and fruit both before and after the run. We were happy that their new visual identity held its own despite the masses of visual messages and swarms of people.
